This week working with fellow Innovate UK EDGE Design for Growth (DfG) lead coach Sally Brazier and Magnetic‘s Design for Growth Hub Manager Sarah Lazell we delivered the programme’s second Unlocking Investment Through Design WORKSHOP.
We had a great turnout for the session with lots of opportunity for start-up and scale-up leaders to discuss their own investor journeys, in particular, what had worked well and what had been challenging.
The workshop explored how service design approaches such as Persona Building and Journey Mapping can be used as very valuable methods for helping time pressured entrepreneurs navigate the investment process from initial stages of awareness building through to agreement of terms. Two great new templates were shared with the group to help develop investor readiness